Bulk messaging is the dissemination of large numbers of SMS messages for delivery to mobile phone terminals. It is used by media companies, enterprises, banks (for marketing and fraud control) and consumer brands for a variety of purposes including entertainment, enterprise and mobile marketing.
Bulk messaging is commonly used for alerts, reminders, marketing but also for information and communication between both staff and customers.
Software is required for sending and receiving bulk messages and various software packages are available. These software packages provide users with the opportunity to add as many phone numbers as required and these phone numbers can be managed in a variety of ways. Most SMS software applications allow the upload of lists of mobile phone numbers using a text file or CSV file. Some sophisticated systems can automatically remove any duplicated numbers and the mobile numbers may be validated prior to sending the messages.
Bulk SMS in different sectors
► Bulk SMS for Educational Institutions – Do you need a system that instantly conveys the required information to parents, teachers and students? Are you looking for some cost effective way to deliver information at the right time?
Then you are at the right place. Bulk SMS works as a boon for educational institutions, colleges, universities and schools. It can help with better administration of your institution. Bulk SMS for schools can be used for informing about exam dates, time table, parents meeting, etc. You can even send attendance notification and inform parents about their child’s behavior. These regular updates from the school management will foster better communication and increase involvement in the child’s development.
► Bulk SMS for Hotels and Resorts Industry – Hotel Industry is adopting bulk SMS for serving the clients in a better way. It is extensively being used by all kinds of hotels to interact with their clients in a cost effective way. SMS marketing serves as an awesome tool for taking care of visitors from the time of check in to check out. SMS marketing works wonders in customer service and helps in the smooth functioning of the business.
Bulk SMS is used for updating the clients about room availability, room booking, special festive discounts, famous dish of the day, etc. It can also be used for sending confirmation details, reminding about arrival time, seat booking and so on. Bulk SMS marketing is very beneficial for hotel business as it covers wide range of audience and reaches the target customer in the quickest way possible.
► Bulk SMS for Real Estate Industry – Buying, selling, leasing, renting of property has become a lot easier than before. Earlier it was very difficult to promote and update customers about new projects launched, property listing, special plans and offers. But with the invent of bulk SMS marketing for real estate, it has become easy to stay in touch with our customers and connect to prospective clients.
SMS can be used for informing interested clients about new projects, registration details, renting space availability and many more things. Customers can be relieved from the stress of buying and selling properties as with SMS, information is made available at their finger tips.
► Bulk SMS for Banking Industry – Bulk SMS is extensively used in the banking sector for conveying transaction related information that when amount was debited or credited, account balance inquiries, etc. It allows banks to deliver information to customers and connect with them instantly. This way it keeps a check on all the fraudulent activities and makes your trading safe.
► Bulk SMS for E-commerce Industry – Just at the click of a button, information is transferred to the prospective clients on their mobile phones. This is the beauty of bulk SMS marketing. E-commerce companies are preferring to use bulk SMS to deliver valuable information and order updates to their clients. SMS is sent related to product details, invoice details, payment confirmation, special offers, delivery status of their order and many more. Bulk SMS has become a priority for e-commerce industry and help them to manage their clients in a far better way.
► Bulk SMS for Event Management Industry – Gone are the days where an event was promoted using billboards, print adds, radio adds, etc. When the technology is revolving around mobiles, SMS Marketing plays a vital role in building a connection with customers. You can send instant updates regarding the event to your customer. Tickets for the event can also be sent via an SMS. Bulk SMS is the most affordable medium for promoting an event. No need to waste money on calls, or send emails to your list of invitees. Simply by sending an SMS you can remind your guests regarding the time, date and venue of the event.
► Bulk SMS for Aviation Industry – Airline Industry is witnessing a huge growth from the past few years. In order to update customers about flight timings, schedule, bulk SMS proves to be the best way to communicate with them. Airlines these days are making use of this cost effective tool for sending flight reminders, offers, discounts, etc. As there is no need to have an internet connection to receive a message it becomes the most user-friendly and efficient tool to reach out to our clients.
► Bulk SMS for Advertisement Industry – Every business has to invest money on advertising their products and services in order to thrive in this competitive environment. To connect with the customer at a deeper level and to make them loyal towards our brand, bulk SMS is the most viable option to establish a bond with our clients. As everyone is glued to their mobile phones at all times, SMS is the best medium to reach out to them. Advertisement industry is making good use of this excellent tool for marketing their products and services.
► Bulk SMS for Developers – Bulk SMS can prove to be an excellent instrument for developers. They can promote their websites or apps via this medium. It is the most budget-friendly way to interact with the target clients and create a presence of your brand. Bulk SMS is a quite popular among developers and they are using it extensively to reach potential clients.